Massive Songkran festival will be held across Thailand in April to further stimulate the resurgent tourism industry, Thai government spokesperson Anucha Burapachaisri said on March 26.
After a three-year hiatus because of impacts of COVID-19 pandemic, the Tourism Authority of Thailand (TAT) expects a big bounce from this year’s festival due to the faster-than-expected recovery in the tourism market and will organise major festivals in five regions of the country, Anucha said.
The tourism agency has also launched the fifth phase of its “Rao Tiew Duay Kan” (We Travel Together) scheme to stimulate the industry.
The spoke person affirmed that Prime Minister Prayut Chan-o-cha has set up guidelines to promote tourism and expressed his hope that the government’s tourism stimulus measures will help boost Thailand’s tourism.
Songkran is the Thai New Year holiday. It is celebrated on April 13 every year, but the holiday extends to April 15.
Thailand’s official New Year was on April 13 until 1888, when it was switched to April 1. This date was changed to January 1 in 1940.
The festival is famous for public water fights as well as its cleansing rituals that mark the end of one year and the fresh beginning of another. – VNA
