BREXIT vote pulled after Theresa may blows £100k on Facebook ads. Theresa May has blown almost £100,000 of taxpayer cash in a WEEK on Facebook ads promoting her doomed Brexit deal.
The government splurged public money on the adverts despite the deal facing almost certain defeat – and being pulled from a House of Commons vote.
It dwarfs the £50,000 No10 spent on Brexit social media ads in the previous three months, to November 20.
The figures were released today by the social media firm itself.
Facebook’s ad library report showed between Sunday December 2 and Saturday December 8 the UK Government spent £96,684 on 11 promotions on Facebook.
They included videos on “what the Brexit Deal means for you – explained in 60 seconds” and others focusing on immigration and jobs.
Three videos, intending to explain the deal in terms of free trade, the economy and “controlling our borders”, cost between £10,000 and £50,000 each to promote, reaching between 500,000 and one million Facebook users apiece.
The Cabinet Office has yet to respond to requests for comment.
Facebook’s new advert transparency measures are a reaction to sustained criticism of the platform throughout 2018, a year in which the Vote Leave campaign was sanctioned for behaviour related to advertising spending on the social network during the Brexit campaign.
There are also six active adverts on the official 10DowningStreet Twitter account promoting the same videos, although no information on the amount spent is currently available.
Liberal Democrat MP Layla Moran accused the Government of throwing taxpayers’ money “down the drain”.