Thai people’s digital consumption is growing faster than expected, with around 85 per cent of Thais accessing the Internet daily and 70 per cent using smartphones, according to the Google Consumer Barometer.
Google conducted a comprehensive survey looking at how Thais use the Internet and found the ease and practicality of “living online” becoming more of a reality in Thailand. Results of the survey were released on Friday.
It was found that Thais access the Internet more often as 85 per cent access the web daily and this rose to 92 per cent for people under 25.
Thais are getting more digitally-savvy as 69 per cent prefer to do tasks digitally and up to 80 per cent for people under 25.
Accessing the Internet via mobile devices was preferred as 70 per cent do this via smartphones.
Thais are multi-tasking as 58 per cent use connected devices while watching TV, but interestingly 88 per cent of content they access is not related to TV content they watch.
For online video usage, it found 45 per cent of Thais watching online videos on a daily basis. Thais are also more used to watching longer video, with 77 per cent watching videos longer than 5 minutes.
The Consumer Barometer is a public tool that delivers global insights on consumers’ online behaviour. Working with TNS, Google conducted interviews across 56 countries to provide advertisers, agencies, journalists and academics with the most up-to-date digital insights.