Big C suffers sharp sales drop in Q1

Big C continue to struggle in a declining enonomy
The Big C Supercenter group in Thailand is continuing to struggle after reports of a free-fall in sales during the first quarter 2017.

The sharp drop is reflected by a 15% fall in sales, down to 28bn baht, and like-for-like sales falling by 20%.

Despite a small increase in revenue across the convenience store format of 2.6% the hypermarkets were hammered by a further 18% in all revenues.

As the ruling Thai junta publicity machine reports increases everywhere from tourism to manufacturing the stark facts are that Big C’s overall operating profit has fallen again.

The poor results are said to be impacted by its decision to end deep discounting, but did mark a small improvement on the previous quarter, helped by improved category planning and a better product offer.

At the end of the quarter, the group operated 766 outlets under its various formats.


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